First Enterprise DAM for Multi-Studio Game Publisher

The Challenge

An international game publisher had no centralized asset management across studios in the US, UK, and Denmark. Marketing had purchased a DAM platform but it sat unused. Development teams couldn't find or reuse assets, leading to duplicated work and inconsistent quality across franchises.

The Approach

  • Assessed underutilized ADAM platform and secured approval to expand beyond marketing

  • Led cross-studio implementation team to develop comprehensive taxonomy and metadata architecture

  • Organized and ingested 300,000+ game assets with proper classification

  • Established workflows for multi-studio asset sharing and version control

  • Trained creative and production teams across 3 countries

  • Served as primary system administrator ensuring continuous availability

The Results

  • First enterprise-wide DAM system enabling asset reuse across franchises

  • Scalable foundation that supported global operations for years

  • Reduced duplicated asset creation

  • Improved quality consistency across studios

  • Model for future studio integrations

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